How will 10DLC affect me?

10DLC is here and if you're texting the US from a long code you will need to register. We'll go over the effects this has on your campaigns.

Updated over a week ago

Notice, September 14, 2021:

US Carriers now require you to register your use case. Complete by Sept. 30th to avoid delivery issues and save on the registration fee!

Registration of your Brand, your customers’ Brands, and all Campaigns should be completed by September 30, 2021. Starting October 1, there is a heightened risk of increased per-message carrier fees and filtering for unregistered traffic, which could cause delivery failures. Additionally carriers will also charge between $44 - $96 if the registration is not submitted by September 30, 2021.

Register now to benefit from improved deliverability and increased throughput in the new verified 10DLC ecosystem:

10DLC refers to a system in the United States that allows businesses to send messages via standard 10-digit long code (10DLC) phone numbers. Carriers’ 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, without the requirement of using multiple phone numbers.

What do I need to do?

You must complete registration as soon as possible. 10DLC registration can be done in both the web and mobile app.

For a more detailed overview of what information you will need, see Information you’ll need when you register.

Read on for details of the rules and requirements under the new 10DLC registration system, and answers to many common questions.

How does 10DLC work?

There are two important requirements under the new 10DLC system:

  1. Businesses must identify who they are to the carrier networks (Brand registration).

  2. Businesses must register what type of messages they are sending, i.e. marketing (Campaign registration).

Registration is done entirely through SuperPhone's Trust Hub. We have integrated with The Campaign Registry (TCR) to meet the requirements of carriers, while making it easy for you to onboard.

Do I need to register? If so, what’s the deadline?

As of September 14, 2021, there is a deadline of completing registration before October 1, 2021. After October 1, 2021 carriers are expected to charge between $44 and $94 in one time fees in order to complete registration.

What happens if I don't register for 10DLC?

If you have not completed registration by October 1, 2021, your message traffic may be subject to heavier carrier filtering. Increased per-segment carrier fees may apply to unregistered traffic after this date.

How does US Brand registration work?

When you complete your US Brand registration, your Brand will receive a Trust Score from 0 to 100. This rating influences the maximum message throughput that will be allocated to each of your Campaign use cases (see below).

What is a Trust Score, and how does it affect me?

When you complete the registration of your Brand and Campaign, that information is sent from SuperPhone to The Campaign Registry (TCR), a 3rd party at the center of this new registration system. As of July 22, SuperPhone also automatically submits your Brand for secondary vetting, which uses a reputation algorithm to review specific criteria relating to your company, and assign a Trust Score that will determine your messaging throughput and T-Mobile daily message limits.

How do Trust Scores influence message throughput?

Trust Scores are grouped into three levels, from lowest to highest. Your Trust Score level, combined with your Campaign Type, will determine the message throughput that is allocated to your campaign use case.

What’s a campaign use case?

This represents a messaging use case, for example sending account notifications or conducting marketing. In carrier terminology, these are called "Campaigns". For more specificity, SuperPhone is calling them campaign use cases.

If you are a company that sends multiple types of messages, like authentication codes to validate new users, but you also send marketing messages, you should register for a "Mixed" use case.

What do the campaign use case options mean?

Your campaign use case describes the type of messaging you plan to send.

Use cases vary from notifications and fraud alerts to customer care to social updates. For a full list of campaign use cases, please see: List of Campaign Types and Use Case Types for 10DLC registration

Do I need to go directly to The Campaign Registry or any other non-SuperPhone website to complete registration?

No. Registration can be completed entirely through SuperPhone. SuperPhone has integrated with The Campaign Registry (TCR) to facilitate registration for our customers.

Do I need to buy new phone numbers to use this 10DLC service?

No. However if you have multiple US long code phone numbers currently, we offer you to merge them to save costs. With 10DLC using multiple US long code phone numbers does not have any advantages anymore. To merge your phone numbers, go to Settings → Phone Numbers and "release" any phone numbers you don't want to use anymore. We'll provide you with an option to message contacts who are assigned to the released phone number.

What information is required for registration?

For a complete list of information needed to register, see Information you’ll need when you register

What pricing and fees are associated with the 10DLC service?

Carriers may charge you a monthly fee for your campaign, depending on your use case. For an overview, please read Campaign types and special use cases.

How long does it take to get registered?

Registration can typically be completed in a few minutes if you've already collected all of the required information. For example, if you are registering a US-based business, you should ensure you have your Employer Identification Number (EIN) ready when you begin registration. However, in the event that there is a discrepancy with the information you provide, a manual review may be required for Secondary Vetting which can take up to 7 days.

What message sending throughput (MPS) do I get?

Message throughput (MPS) will be allocated per registered Campaign Use Case. For many customers, 10DLC will offer much higher throughput than the traditional 1 MPS for long code messaging, without the requirement of using additional numbers to get higher throughput.

How do these rule changes affect short codes and Toll-Free numbers? Should I switch to 10DLC?

These changes do not affect short codes and Toll-Free numbers. If you are interested in switching to either one, please send us a message using the chat bubble in the bottom right corner, or the on the mobile app via Settings → Support.

Is messaging to Canada or any other countries also affected by these changes?

No. Canadian mobile carriers may introduce registered 10DLC solutions in the future, but at this time carriers have not announced any plans to do so.

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