Who Is Lorenzo Cromwell?
Lorenzo Cromwell (@Renny on Instagram) is a Comedian/Actor/Host with a social footprint of roughly 1.8 Million fans.
SuperPhone™ Activation
Renny worked with our team to create a campaign in which fans could text and receive a link to buy merchandise during his 4th t-shirt release.
Workflow
1. Renny released his SuperPhone™number on Socials with the following image:
2. Fans were prompted to phone in to order a graphic tee and the SuperPhone™ automatically prompted for contact info and provided a checkout link for the purchase. (The entire process takes less than 5 minutes depending on how quickly a fan fills out the information. For more information on auto-response delay times, visit our Smart Auto-responses documentation).
3. Fans were rewarded for purchasing with follow up live in person calls broadcast on social media.