"5-20%

Probability of selling to a new prospect

60-70%

Probability of selling to an existing customer"

Source: Marketing Metrics

With a 98% open rate for SMS sent through SuperPhone®, promoting products/projects has been more effective for users than the social media platforms that currently exist. However, stay selective with the volume of outbound texts to maintain audience engagement.

Below are some of the strategies our current users are implementing into their campaigns:

  • Utilize social media with a series of blasts (multiple posts within a short period of time) but point back to your SuperPhone®
  • Send out updates (mass messages) with SuperPhone® to existing customers

-Follow up on questions and customer service requests to maintain engagement and loyalty.

"On average, loyal customers are worth up to 10 times as much as their first purchase."

Source: White House Office of Consumer Affairs

Did this answer your question?