Probability of selling to a new prospect
Probability of selling to an existing customer"
Source: Marketing Metrics
With a 98% open rate for SMS sent through SuperPhone®, promoting products/projects has been more effective for users than the social media platforms that currently exist. However, stay selective with the volume of outbound texts to maintain audience engagement.
Below are some of the strategies our current users are implementing into their campaigns:
- Utilize social media with a series of blasts (multiple posts within a short period of time) but point back to your SuperPhone®
- Send out updates (mass messages) with SuperPhone® to existing customers
-Follow up on questions and customer service requests to maintain engagement and loyalty.