A merge field is a field you can put in a single message, auto-response, automation sequence, saved response, or update to incorporate values from a contact (or products). For example, you can place an <fname> merge field in an update so that the greeting includes the recipient's first name. Rather than a generic “Hello!”, the greeting would say "Hello, Florian!"

The merge field is surrounded by "<>" brackets and inserted at the current cursor location. To add a merge field, simply type a "<" and a list will appear from which you may select.

<fname> inserts the contact's first name
​<lname> inserts the contact's last name
​<name> inserts the contact's full name
​<mobile> inserts the contact's mobile number
<form> inserts a link to your default form (or any form you select)

<product-name> inserts the name of a product you select
<product-link> inserts a purchase link to a product you select